Customer Engagement Manager

Now hiring! Customer Engagement Manager

Calgary, AB - Hybrid

We are looking for a Customer Engagement Manager to join our Agricultural Solutions team in Calgary, AB.

Come create chemistry with us!

BASF's Agricultural Solutions division connects innovation, customers, partners and agricultural experts and integrates sustainability criteria into all business decisions. We help farmers deliver the best possible outcomes, working to achieve the balance between economic, environmental and social value creation for sustainable and efficient agriculture.

The Customer Engagement Team (CET) is responsible for leading the design and delivery of a more meaningful, unified, and personalized customer experience with grower and retail customers across all touchpoints. The strategic focus is on winning the loyalty of customers, drawing upon a deep understanding of their needs, and building an emotional connection to the BASF brand, based on the quality, depth and intimacy of the customer experience.

As a Customer Engagement Manager, you create chemistry by...

• Leading a team of Customer Experience Specialists responsible for the creation, design, setup and deployment of data-driven marketing programs designed to nurture the customer relationship through every stage of the lifecycle, from acquisition to retention bringing the BASF AP Canada brand narrative to life.
• Working directly with Market and Brand Managers along with the external communications team to map marketing strategy and requirements to an annual customer strategy plan that encompasses multiple communication channels including e-mail, mobile messaging, social media and addressable print media such as direct mail.
• Collaborating closely with other internal stakeholders, such as field sales and technical service, and with external partners providing a range of marketing-related services from data management to customer care management to research and analytics to CXM program design and production.
• Coaching, mentoring, and motivating the CET staff as well as serving as a subject matter expert and thought leader on customer strategy, relationship management and experience design.
• Being responsible for development of program measurement strategies; creation of test and learn plans; and the setup, review and analysis of performance results reporting.
• Serving as the lead to the marketing and events agencies of record to ensure a positive and collaborative relationship between the agencies.

If you have...

• A Bachelor's degree in agriculture, marketing or business; MBA an asset.
• 10 years' career experience in commercially oriented roles in the agriculture industry (preferably in crop protection and seed) in Marketing, Sales, and/or Communications areas.
• Experience leading a high-performance team with leadership, coaching and team development.
• Experience with customer marketing, data-driven campaign management and execution, digital marketing and CRM marketing platform integration.
• Direct agriculture experience engaging with grower and retail customers.
• Strong strategic thinking aptitude with an orientation toward process development. Innate resourcefulness and ability to work in a collaborative team environment.
• Strong knowledge of marketing automation capabilities and digital media including e-mail and mobile marketing. Deep understanding of customer engagement and marketing communication best practices.
• Experience translating data analysis into actionable marketing recommendations and presentations. A passion for relationship and digital marketing with an understanding of database analysis.
• Experience with in-person events, virtual knowledge sharing, and experiential strategy would be considered an asset.
• Exceptional communication skills (oral & written) as well as interpersonal and people management skills with a natural affinity for stakeholder relations.
• Strong collaboration and leadership skills with ability to foster innovation, embrace and implement change, while working with multiple stakeholders.
• Budget management across multiple teams and functions.
• Highly proficient with Microsoft Excel, PowerPoint and web-based applications.

Create your own chemistry with you@BASF

Adding value to our customers begins with adding value to you. you@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you - the whole you - in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you'll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career. We also provide engaging learning and development opportunities to help you make the most of your talents and your role.

About us

As the world's leading chemical company, we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!

We constantly strive to become an even better workplace. As a result of our commitment to our employees, BASF has earned various awards, including being recognized by Mediacorp in 2024 as one of Canada's Top Employers for tenth consecutive year, one of the Greater Toronto Area's Top Employers for the eleventh year in a row, and twice being named one of Canada's Top Employers for Young People and Best Diversity Employers.

We provide a fulfilling work environment with a strong emphasis on the physical and psychological safety of our employees and the communities we operate in. We are always working to form the best team with an emphasis on diversity, equity, and inclusion and through lifelong learning and development.

Belong to Something Bigger. #belongatBASF

Privacy Statement

BASF takes security & data privacy very seriously. We will never request personal or financial information of any kind via either text message or direct message on any social media platform or job board. Furthermore, we will never offer a candidate a position and request a cheque for equipment or any other type of payment during the job application process. If you have experienced any of the above, please contact myhr@basf.com to report fraud.

Inclusion and Equal Opportunity Employment

BASF is dedicated to creating a diverse and inclusive workplace where our employees can be their authentic selves. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, place of origin, ethnic origin, colour, religion/creed, sex/pregnancy, marital status, family status, disability status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

We seek to make our recruitment process accessible for applicants with disabilities. If you require accommodations or support throughout the recruitment process, please contact ta-canada@basf.com with the subject line "Recruitment Accommodation Request".