Research Advisor (12 Month Term)

Employment Type: Full-time Regular

City: Calgary, AB (YYC)

Posting Open Date: 09/18/2024

Posting Close Date: 10/02/2024 (Please note the posting will close at 9:59pm MST)

Why WestJet:

Every WestJet journey has the potential to enrich lives; a career with us is no exception.

WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we're going global.

Join us and love where you're going.

Please note:

This is a hybrid position in Calgary or Toronto and requires in-person collaboration at the office a minimum of 3 days per week. This provides flexibility the remaining 40% of the work week. This hybrid work plan allows for critically important learning, collaboration and networking with our colleagues. Specific days in the office are agreed upon by the team.

About WestJet: WestJet is a leading airline committed to providing exceptional guest experiences and connecting people across North America and beyond. Our commitment to innovation, customer satisfaction, and a positive workplace culture has positioned us as a leader in the aviation industry.

Role Overview: As a Research Advisor on WestJet's Strategic Insights Team, you will play a crucial role in understanding and improving the guest experience across WestJet. You will be responsible for gathering, analyzing, and interpreting data from various sources. This position offers a unique opportunity to contribute to WestJet's strategic initiatives by providing actionable insights that drive improvements across our guests' journey with WestJet. We are looking for a highly motivated individual to take on a 12-month term who can demonstrate leadership in an agile and multidisciplinary environment. If you maintain a high standard of excellence, thrive on challenges, and are results-driven, we want to hear from you!

Our Insights team members come from diverse backgrounds but share a passion for actionable insights and value creation. We are curious, creative, and committed to positive cross-functional collaboration. The Research Advisor will execute the guest listening strategy and oversee day-to-day insights generation across WestJet's Voice of Guest listening posts. This individual will work closely with stakeholders across WestJet's Commercial and Operations groups.

Key Deliverables:

• Integrate data and insights to drive guest experience improvements and value creation.
• Proactively identify insights needs in partnership with peers and business leadership; create research plans and insights programs that address both ad-hoc and ongoing business needs.
• Implement creative solutions, including new methodologies, emerging analysis, reporting, and storytelling techniques.
• Ensure quality control through proofing, data quality checks, and adherence to professional codes of conduct.
• Serve as the primary liaison between WestJet and external insights partners/agencies, ensuring high-quality deliverables across all projects.
• Provide expert-level quantitative and qualitative data analysis, including advanced methodologies such as regression analysis, conjoint analysis, and thematic analysis.
• Develop concise reports and dashboards to simplify complex research findings while incorporating relevant secondary information.

Qualifications & Experience:

• Bachelor's degree or higher in social sciences, mathematics, business, or a similar field (Master's degree is an asset).
• 5+ years of experience in the research process, including methodology design, recruitment, data analysis, and reporting.
• Expertise in net promoter score (NPS), customer feedback, concept/product research, customer journey mapping, and competitive benchmarking.
• Proven ability to analyze complex information and communicate insights effectively.
• Experience working with executives and external partners, with the ability to advise on actionable research findings.
• Strong project management skills and the ability to handle multiple high-priority initiatives.
• Proficiency in Microsoft Excel, Word, and PowerPoint, as well as advanced analyses (e.g., regression analysis, conjoint analysis, cluster analysis).
• Experience with online survey and data analysis platforms such as Medallia, Alchemer, and SPSS

If you are guest-obsessed, naturally curious, collaborative, and take ownership of outcomes, we invite you to apply for this exciting opportunity

The benefits of being a WestJetter:

WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:

• A fun and friendly culture with colleagues who work together to win
• Travel privileges for you and your family, effective from your start date
• Savings and Benefit programs that are flexible to meet your specific needs

Think we are a fit? Apply now!

About WestJet Group of Companies

Together with WestJet's regional airline, WestJet Encore, we offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe and to more than 175 destinations in over 20 countries through our airline partnerships.

Our Safety Promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will use safe work practices to ensure your well-being and the safety of others.

WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as safety sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.

Our Commitment to Diversity and Inclusion

We embrace what makes us each unique, and what makes us uniquely WestJet. WestJet is committed to inclusiveness, equity, and accessibility and if you require accommodation during the selection process, please let our Talent Acquisition team know. We encourage all qualified candidates to apply. We thank all applicants for their interest in WestJet; however, only those candidates who are selected will be contacted.

For more information about everything WestJet, please visit WestJet.com.

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