Senior Manager, Strategy & Insights

Senior Manager - Strategy and Insights

Reporting to the Sr Vice President of Sales and Marketing and working out of our Canadian corporate office in Vancouver, this role will be responsible for leading a diverse and inclusive team analyzing and supporting West Fraser's Sales and Logistics Teams. This role will be instrumental in driving change across our organization to deliver KPI's, macro-economic forecasts in addition to an intentional focus on continuous improvement.

What You'll Do:

• Lead a diverse and inclusive team of professionals providing support and analysis for all West Fraser's Sales, Marketing and Logistics activities.
• Work collaboratively with Sales and Logistics teams to understand sales strategies and provide insight and analysis to support our customer base
• Planning & Forecasting - supporting the sales and marketing teams in effectively enhancing Planning and Forecasting activities that allow the business leaders to make real-time adjustments to market changes
• Market Research - accountable for researching potential opportunities that provides better data for decision makers on viable opportunities
• Reporting and Analytics - provide visibility to market dynamics on a real-time basis that gives business leaders more accurate and timely information for which to make decisions
• Ad-hoc analysis to drive results

Central to the role will be the ability to work with cross-functional teams including Sales and Marketing Logistics, Corporate Finance, Operations and IT. Key activities will include:

• Develop analytical frameworks and modelling tools to enhance the company's ability to forecast and report on its activities.
• Conduct and summarize analyses on customer and product segments to provide insights to stakeholders, allowing them to make data driven decisions.
• Assist in the development of the overall sales and marketing plan for products and customers by collaborating with various stakeholders across the organization.
• Conduct monthly performance variance analysis.
• Other activities as required.

Who You Are:

• Undergraduate degree in data science, engineering, computer science, economics, business or other relevant discipline with a minimum of 2 years of experience in an analysis role supporting Sales
• Experience using MS Office (Word, Advanced Excel, Outlook, PowerPoint)
• Experience with Business Intelligence tools (MS Power BI, or similar)
• Experience leveraging data and advanced predictive analytical techniques (data mining, advanced modeling, statistics, etc.) to support sales and marketing efforts
• Experience using quantitative methods to solve complex, meaningful analytical problems and to identify customer/business insights
• Excellent written and oral communication skills
• Ability to work independently or in a team, under tight timelines, with great attention to detail.
• Ability to drive change and manage multiple priorities.
• Continuous improvement mindset

What We Offer:

• Competitive base salary with annual bonus opportunity and the typical salary range is between $132,541-$155,700 depending on education and work experience
• Outstanding benefits package including medical, dental, pension and saving plans, life insurance, disability, accident insurance, vacation, and holidays.

Your Workplace Location:

• With its stunning scenery, mild climate, and hospitable locals, Vancouver is renowned worldwide as a top tourist destination and an ideal place to call home.
• About Vancouver | City of Vancouver

About Us:

We make renewable, wood-based building products for the world, contributing to a more sustainable future. Today, West Fraser is one of the world's largest producers of sustainable wood-based building products, with more than 60 facilities in Canada, the United States, the United Kingdom, and Europe. From responsibly sourced and sustainably managed forest resources, West Fraser produces lumber, engineered wood products (oriented strand board, laminated veneer lumber, medium-density fibreboard, plywood, and particleboard), pulp, newsprint, wood chips, other residuals, and renewable energy. West Fraser's products are used in home construction, repair and remodeling, industrial applications, papers, tissue, and boxes.

What makes us stand out is our people-first approach. We value internal growth and continuous learning. Join us, and you'll enjoy competitive pay, great benefits, and a solid pension plan, all in a supportive environment where your voice matters.

Diversity

At West Fraser, we strongly believe that promoting diversity and inclusion is essential to our success. Our commitment to creating inclusive workplaces is reflected in our core values, and we are constantly striving to foster a culture that values and respects the unique backgrounds and perspectives of every individual. By joining us, you will have the opportunity to be a part of a team that is dedicated to shaping a brighter future by embracing diversity and promoting inclusivity. Come aboard and help us build a more diverse and inclusive community at West Fraser.

Sustainability

West Fraser is fully committed to sustainable forest management as defined in our environmental policy, reflected in every aspect of our work. We adopt new technologies and innovations to create an exceptional building material. Wood products are a natural, renewable, recyclable, and environmentally sustainable choice for consumers who prioritize sustainability.

Sustainability Report | West Fraser

Learn more about us!

Discover West Fraser in Western Canada (youtube.com)

What's it like to work in Forestry at West Fraser? Shayna's story (youtube.com)