The purpose of this role is to lead media transformation and drive a superior full-funnel paid media capability for the Mars Canada Business. With the media landscape continuing to change and fragment, the Integrated Communications & Media Senior Manager will guide our portfolio of brands in navigating a more complex and dynamic media world that is increasingly digital and data driven. The ICM Senior Manager must effectively lead and manage a media agency team across functional disciplines (including Planning & Buying, Business Science & Analytics, Data Strategy, Media Ops, and Strategy) to develop and deploy media investment in the marketplace in a manner that maximizes short term return and builds long term value for pet parents and our brands.

What are we looking for?

• Bachelor's Degree in related field.
• 5-7 years of prior media experience required, preferably at a leading media agency.
• Proven effective media expertise, especially within digital, mobile and emerging channels, with emphasis on intelligent reach and audience based, data-centric planning.
• Proficient in managing complex projects/Well organized, good at prioritization and attentive to details.
• Strong communication skills (oral, written, listening). This includes ability to make effective presentations to all levels of management.
• High levels of interpersonal skills specifically in influencing, resolving conflict, and creative problem solving.
• Ability to travel 10% of the time.

What will be your key responsibilities?

• Creating and driving the full-funnel media investment strategy for the Canada Brands portfolio.
• Partner with internal and external stakeholders/media experts in providing media guidance and support for all brands, pro-actively moving forward the Marketing Transformation and ECom Acceleration agendas.
• Leading ongoing media investment scenario planning & optimization with the Canada leadership team and close partnership with CFO to enable agile planning and decision making across "above and below the line" investments.
• Leading the relationship with our media agencies, working closely with senior agency leaders and Mars Commercial to ensure appropriate staffing & ways of working of the agency team.
• Identifying optimal media mix and strategic investment approach via tried and true and emerging channels and tactics, video neutral approach, mobile and social to deliver break-through reach, impact and balance between short term return & long-term value creation.
• Leading day to day efforts with media agency partners to develop and optimize plans and execution, ensuring effectiveness and continuous improvement.
• Developing smart, strategic narratives in support of our Core Brands' strategies over the near term and annual planning horizons.
• Setting ambitious, quantifiable goals for media plans to deliver on brands' business objectives via both strategic media approach and marketplace approach.
• Providing regular media consultation to our brand teams and other cross functional partners including OMNI, Corporate Affairs, PDS and Sales.
• Spearheading Media Insights & Effectiveness initiatives to identify and implement appropriate testing structures and methodologies.
• Cross-segment collaboration with U.S. and Global to ensure timely sharing of concerns, best practices, etc.
• Guiding day-to-day strategic partnership framework implementation with TikTok, Google, Amazon, Meta etc. to drive our media agenda into the future. Specifically:
  • Elevating how we partner to deliver objectives outlined through annual joint business plans.
  • Leading Quarterly Business Reviews with each partner and agency teams to identify wins and opportunities.

What can you expect from Mars?

• Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.