Associate Marketing Manager
Job Description:
Category Insights & Data Analytics:
- Ongoing analysis of category trends, working closely with Category Insights Manager
- Data analytics for key projects (QMP) and Monthly reporting on category performance and Customer Platform usage
- Track pricing and promotional activity across the Vet category
- Monitor and track competitive marketing initiatives to provide market intelligence leveraging publicly available information
- Conducts pre and post campaign analysis to evaluate ROI and effectiveness of Vet Marketing initiatives, including clinic promotions and Vet media
- Maintains awareness of developments within the clinic and competitive environment
Strategy:
- Provides inputs to Portfolio Managers during key stages of the Planning process (e.g., Business Reviews, Environmental Assessment, Category Growth initiatives etc.)
- Leverage category and competitive insights to support development of Portfolio strategy
Execution:
- Develop tools and resources that support Portfolio growth initiatives
- Wrike ownership and asset development required for Media and other Marketing initiatives
- Support on Digital execution (Website & Portal)
- Identify and execute against value added material needs
- Lead the execution of Sampling initiatives and kit development
- Support execution of Vet Conferences Nationally as required
Quality:
- Marketing QMP lead on various quality initiatives and ensuring that our internal processed are both up to date and providing suggestion for continuous improvement
- Adhere to applicable Quality and Food Safety Policies and Quality Management System requirements to ensure compliance to MARS standards.
- Demonstrate a quality culture in actions, words, and spirit
- Be flexible to accept other duties related to Portfolio Management, Vet and Consumer Media, Vet Services, Vet portal
What can you expect from Mars?
Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.