Specialist, Acquisition Marketing
Req Id: 421776
At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It's all developed and delivered by the members of #TeamBell and we're always on the lookout for people with great skills and experiences.
We value diversity and provide a supportive, inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have - making every day better for people as they connect, work, learn and play.
Join us. You belong at Bell.
On the Consumer and Small business team you'll work across a portfolio of brands and solutions. From Bell's best networks for the home, the office and on the go to the member benefits at Virgin Plus to the cheap and cheerful plans at Lucky Mobile we meet the connectivity needs of all customer segments in Canada.
And it's not just the options we provide, it's how we provide them. On this team you'll be a part of a focus to continuously improve the customer experience, making it more seamless, intuitive and responsive.
Summary
The acquisition marketing team is looking for an experienced strategic marketer to lead wireline acquisition strategy. The successful candidate will work in a dynamic environment with opportunities to drive strategic insights to craft the wireline acquisition marketing strategy and work closely with multiple stakeholders to put it into execution.
Key Responsibilities
- Drive strategic insights by conducting data analysis to understand results, uncover opportunities and develop recommendations to grow market share and manage competitive responses
- Identify and pursue new marketing opportunities (i.e. new programs, campaigns, segments, targeting opportunities, data sources etc.) or improve existing strategies to maximize activations
- Lead weekly wireline results calls, guiding the team through regional and competitive footprint performance, identify key drivers and opportunities for the execution team to explore
- Manage and influence multiple stakeholders to secure resources and alignment to support the wireline acquisition marketing strategy
- Conduct deep dive analyses investigating complex and critical business opportunities and propose concrete actions to improve wireline results
- Create compelling and strategic marketing presentations to obtain buy-in and alignment from executives and key stakeholders
Critical Qualifications
- 2+ years marketing experience, telecommunications experience and/or university degree an asset
- Expertise in verbal and/or written French an asset
- Strong business acumen, with an appreciation for the need to analyze information, determine what it means for the business and quickly execute in an ever-evolving competitive environment
- Highly organized, detail-oriented, ability to manage multiple projects in a fast-paced market
- Advanced knowledge of Excel, particularly pivot tables
- Excellent communication skills, both written and verbal
#EmployeeReferralProgram
Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : North York || Canada : Quebec : Verdun
Work Arrangement: Hybrid
Application Deadline: 01/19/2025
For work arrangements that are 'Hybrid', successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you'll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.
We value the experiences that have shaped who you are, and we know the diversity of your talent will bring even greater strength to our team. At Bell, everyone belongs and you'll feel valued, respected and supported as you grow and reach your full potential.
We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.
Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect, use, and disclose your personal information.
Created: Canada, ON, North York
Bell, one of Canada's Top 100 Employers.