Marketing Manager - Strategic Marketing
Employment Status:
RegularTime Type:
Full timeBUILDING A WORLD CLASS TEAM STARTS WITH YOU
At the heart of CSA Group is a vision: making the world a better, safer, more sustainable place. It's been part of our mission for nearly one hundred years: from the first engineering standard for railway bridges developed in 1919, to more than 3,500 standards, codes & related products today.
Headquartered in Canada, with a global footprint of more than 30 labs and offices across Europe, Asia and North America, CSA Group tests, inspects and certifies a wide range of products - from every day househould items to leading edge technology-to meet exacting requirements for safety, performance and environmental impact.
Our employees take pride in making a difference in people's lives through the work that we do. We're looking for people like you to help make it happen.
Job Summary:
We are looking for an experienced and creative strategic Marketing Manager to join an innovative marketing team that plays a critical role in the growth of CSA Group, ultimately leading to a safer world.
The key responsibility of this role will be to develop and manage marketing programs aligned to an annual strategic marketing plan. The primary objectives of the role are to support the objectives of CSA Group's not-for-profit Standards organization.
A cross-functional role requiring;
Strategic marketing planning
Thorough understanding of the Standards organization
Content strategy and development
Creative marketing tactic development
Publication/media advertising
Social media content development
Event management
Responsibilities:
Responsible for the creation of annual strategic marketing plans aligned with business objectives
Build marketing programs to support specific business objectives across different channels in alignment with the overall strategic marketing plan
Identify gaps and make recommendations for marketing programs to meet required business objectives
Be a subject matter expert including across various sectors and cross-sector issues, market conditions, the Canadian government landscape, competitive landscape
Deep understanding of customer segmentation, buyer personas and journeys as well as buying behavior, gained through research and sales and stakeholder engagement
Execute marketing plans with strategic tactics from start to finish to meet objectives
Liaise with business leaders and content developers to define a content strategy that takes into account strategic positioning and messaging to address audience needs
Develop content, aligned with the content strategy, for the CSA Group website, landing pages, customer emails and social media
Stay abreast of industry and customer trends by monitoring market activity through research, internal reports, articles and sales dialogue
Lead customer engagement programs and trade activities including events, trade and media publications, associations and social media
Leverage the principles of project management to manage multiple projects and priorities at the same time
Analyze ROI on all marketing activities and outline key areas of opportunity with a continuous improvement mindset
Interact with other marketing teams and internal stakeholders to get alignment of marketing objectives and timelines
Work with external agencies and vendors to develop marketing collateral
Business travel up to 10-20%/year for company/regional meetings, conferences, etc.
Education and Experience:
College/university degree in marketing or business administration or equivalent experience in a sales/marketing
7+ years of B2B strategic marketing experience
5 years of demonstrable success in similar roles
MBA is an asset
A seasoned professional with experience in strategic marketing and tactic implementation
Excellent written and verbal communication skills - exceptional at writing customer-facing content
Written and spoken proficiency in French is an asset
Strong ability to develop, execute and analyze marketing campaigns
Proven project management skills and experience
Up-to-date knowledge of marketing trends
Passion for strategic marketing and driving results