Product Marketer, Electrified Grid
Job Type: Permanent
Work Model: Hybrid
Reference code: 127893
Primary Location: Toronto, ON
All Available Locations: Toronto, ON
Our Purpose
At Deloitte, we are driven to inspire and help our people, organization, communities, and country to thrive. Our Purpose is to build a better future by accelerating and expanding access to knowledge. Purpose defines who we are and gives us reason to exist as an organization.
By living our Purpose, we will make an impact that matters.
- Learn from deep subject matter experts through mentoring and on the job coaching
- Have many careers in one Firm.
- Partner with clients to solve their most complex problems
- Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
- Enjoy My Benefit Dollars - a flexible benefit to support your physical, financial and emotional well-being.
- Experience a firm where wellness matters.
- Have an impact that matters through pro bono and significant volunteer opportunities.
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What will your typical day look like?
As the ElectrifiedGrid Product Marketer, you will be responsible for the ElectrifiedGrid brand, end-to-end marketing, and communications campaigns. You will have oversight for implementing tactics such as eminence development, digital marketing and online activities, conference strategy, and overall campaign delivery. In this fast-paced role, you will project manage marketing campaigns on time, on schedule, and on budget; all while delivering ROI.
Responsibilities:
• Design branding and positioning strategies for ElectrifiedGrid
• Develop a global marketing plan to build awareness and brand equity for ElectrifiedGrid and lead marketing execution efforts
• Create ElectrifiedGrid's conference strategy and coordinate our conference presence (e.g., goals of the conference, key client targets, collaborating with our GTM leaders to plan client meetings)
• Maintain a strong and consistent brand message for ElectrifiedGrid across all channels and marketing efforts (like events, web pages, and promotional material)
• Lead the development of ElectrifiedGrid's external website
• Plan ElectrifiedGrid's eminence strategy and lead eminence development
• Collaborate with ElectrifiedGrid's product, delivery, and commercialization teams to analyze consumer behavior, determine customer personas, and inform user design and product strategy
• Monitor competitive products (e.g., features, clients) and provide frequent updates to the commercialization and product teams
• Prepare and manage monthly, quarterly, and annual budgets for the Marketing department
• Some travel may be required
About the team
ElectrifiedGrid is a SaaS electric infrastructure planning tool built by Deloitte and utility partners around the world that combines a digital twin of a power grid with geospatially-detailed technology adoption and load forecast modelling to assess the impacts of emerging electro-technology loads on electricity infrastructure.
ElectrifiedGrid has been successfully implemented by utilities globally and is actively helping utilities, governments, and regulators to understand geospatial demand changes, forecast new electro-technologies, conduct integrated system planning, and enhance rate case filings / investments.
The team is supported by Deloitte Nova, which specializes in productizing high-potential assets, and reports to Wonder, Deloitte Canada’s internal venture studio, as well as Deloitte’s Belgian member firm.
Enough about us, let’s talk about you
You are someone who is/has:
• Minimum 5-8 years of marketing and growth strategy experience in a large, multi-national organization
• Demonstrated success developing local and global, integrated marketing campaigns and incorporating a range of digital and traditional activations
• A highly collaborative management style with strong interpersonal skills to lead, influence, and engage others while fostering relationships across internal and external stakeholders
• Highly motivated, proactive, and results-oriented with the ability to act as an innovator to drive change and implement new ways for working and thinking to improve current business practices/processes
• Demonstrated record of high-business impact, strong negotiation skills, and sound diplomatic skills
• Excellent organizational and time management skills
• Proficiency with the Microsoft products (Outlook, Word, Excel, PowerPoint, SharePoint, Teams)
• CRM software experience is an asset
• Utilities sector knowledge is an asset
Total Rewards
The salary range for this position is $104,000 - $173,000, and individuals may be eligible to participate in our bonus program. Deloitte is fair and competitive when it comes to the salaries of our people. We regularly benchmark across a variety of positions, industries, sectors, targets, and levels. Our approach is grounded on recognizing people's unique strengths and contributions and rewarding the value that they deliver.
Our Total Rewards Package extends well beyond traditional compensation and benefit programs and is designed to recognize employee contributions, encourage personal wellness, and support firm growth. Along with a competitive base salary and variable pay opportunities, we offer a wide array of initiatives that differentiate us as a people-first organization. Some representative examples include: $4,000 per year for mental health support benefits, a $1,300 flexible benefit spending account, 38+ days off (including 10 firm-wide closures known as "Deloitte Days"), flexible work arrangements and a hybrid work structure.
Our promise to our people: Deloitte is where potential comes to life.
Be yourself, and more.
We are a group of talented people who want to learn, gain experience, and develop skills. Wherever you are in your career, we want you to advance.
You shape how we make impact.
Diverse perspectives and life experiences make us better. Whoever you are and wherever you’re from, we want you to feel like you belong here. We provide flexible working options to support you and how you can contribute.
Be the leader you want to be
Some guide teams, some change culture, some build essential expertise. We offer opportunities and experiences that support your continuing growth as a leader.
Have as many careers as you want.
We are uniquely able to offer you new challenges and roles – and prepare you for them. We bring together people with unique experiences and talents, and we are the place to develop a lasting network of friends, peers, and mentors.
The next step is yours
At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our AccessAbility Action Plan, Reconciliation Action Plan and the BlackNorth Initiative.
We encourage you to connect with us at accessiblecareers@deloitte.ca if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations) or indigenouscareers@deloitte.ca for any questions relating to careers for Indigenous peoples at Deloitte (First Nations, Inuit, Métis).
By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.
Deloitte Canada has 20 offices with representation across most of the country. We acknowledge that Deloitte offices stand on traditional, treaty, and unceded territories in what is now known as Canada. We recognize that Indigenous Peoples have been the caretakers of this land since time immemorial, nurturing its resources and preserving its natural beauty. We acknowledge this land is still home to many First Nations, Inuit, and Métis Peoples, who continue to maintain their deep connection to the land and its sacred teachings. We humbly acknowledge that we are all Treaty people, and we commit to fostering a relationship of respect, collaboration, and stewardship with Indigenous communities in our shared goal of reconciliation and environmental sustainability.