Senior Brand Manager- Foodservice
Position Title: Senior Brand Manager- Foodservice
Position Type: Regular - Full-Time
Position Location: Toronto HQ
Requisition ID: 33807
About McCain.
At McCain, we're feeding the world: from French fries to cakes, we contribute to the important role food plays in people's lives. That's why we're dedicated to ensuring our core values—Family, Authentic, Trusted, and Quality—shine through every day. As a privately owned family company with over 60 years of experience, a presence in more than 160 countries, and a global team of 22,000 people, our values and culture are at the heart of everything we do. We believe that we can work together, along with our business and community partners, to bring sustainable growth and positive change today, tomorrow, and for generations to come. Join us and see how you can MAKE IT at McCain!
Why join the McCain family.
Your Life - we're here to help you fulfil your potential, flourish, and thrive in work and life.
Your Success - work alongside passionate individuals who are committed to supporting your career ambitions, drive, and success.
Your Impact - we want you to make a meaningful, lasting impact for you, for your colleagues, and for the business.
McCain is a place where you can grow from the ground up, so join us and see how you can MAKE IT at McCain.
About the role.
In every role, McCainers are ambitious, curious, and interested in helping each other create good work experiences. We think about the customer and make doing business with McCain easy.
The Senior Brand Manager- Foodservice is a critical member of the North America (NA) Potato Marketing Team responsible for developing and executing annual and mid-range portfolio and marketing strategies to deliver the 2030 plan for key McCain brand portfolios to drive our strategic ambition to be undisputed potato leaders. Responsible for the marketing mix on the core business, to drive distributor, operator and consumer (if applicable) demand, the Portfolio Manager will act as a strategic business leader, partnering with sales, innovation, marketing operations, go-to-market, insights and other functional groups within the organization to meet business objectives. The ideal candidate is a proven marketer with strong management skills who is solutions oriented, forward thinking, and leverages a strong commercial lens, sound technical marketing skills, and experience influencing cross-functional teams and developing talent.
Fueled by a passion for the foodservice operator, the customer, and the category, this will deliver profitable sales and market share growth with the goal of growing and transforming the business and category.
Within scope of the role falls: Distributor Label, Low Tier and Tater Chef portfolio.
Leadership Principles.
Our principles, each with related practices, guide our actions across the organization. Together, they address how McCain interacts with our customers and employees, and how we work as individuals and collectively to find success. While each role adheres to the Leadership Principles, individual roles may focus more on a specific principle or principles.
We are customer obsessed. Customers are our starting point. By understanding their needs and leveraging data and consumer insights, we drive mutual success.
We think big and plan ahead. Through ambition, curiosity, and smart risks, we can accomplish goals, refine processes, and innovate to scale success.
We bring out the best in our people. We create safe spaces for our people so that trust and empowerment come naturally. Inclusion is about listening first, showing humility, and working together.
We act like owners. Together, we clear obstacles and do the work that makes us all successful and proud to be part of McCain.
Accountabilities.
- Lead, coach and develop a team of one direct report, creating an engaged, inclusive and high performing team.
- Sets the vision and long-range strategy in collaboration with internal stakeholders for the core foodservice business, leveraging macro trends, demand space frameworks, operator insights, and market & competitive analyses to identify where to play, and how to win in a way that delivers the 2030 Strategy.
- Partner closely with Insights, Innovation and Go to Market Hub to identify and champion growth opportunities, translating market insights into strong go-to-market propositions and end to end execution plans.
- Champions the operator, and consumer, understanding the entire value chain, influencing the broader cross functional team, identifying and influencing innovation as well as base business growth initiatives that support brand and commercial objectives.
- Critical partner to Go to Market Hub counterpart to shape the Foodservice AOC plan, developing innovation, base business and other commercial objectives. Set the full funnel marketing spend for the core foodservice business and report on results/ROI.
- Develop portfolio and relevant portfolio strategy to ensure distinctly positioned portfolio that meets distributor label and lower tier market needs. The Portfolio Lead is responsible for setting a mid term (3 year) brand, portfolio and core strategy inclusive of core non disruptive innovation.
- Lead execution and tracking of the portfolio architecture strategy, inclusive of portfolio price tiering/ positioning.
- Support T1, selective T2 Distributor customer engagements led by the Go to Market Hub and sales ensuring business alignment to unlock joint value creation
- Support monthly IBP, with the go to market hub, driving decisions and alignment that balance supply and demand, driving positive mix and scale. Partners intimately with equivalent in the go to market hub to ensure total channel lens and solutions for effective execution.
- Proactively reviews key brand, product and category performance drivers, identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives, inclusive of sku profitability and mix.
- Leads ongoing portfolio health, this includes completing product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives, ensuring proper portfolio efficiency and assortment to win in the market.
Qualifications:
- Bachelor's or advanced degree in Marketing, Business Administration, or related field required; MBA preferred
- Previous P&L management experience
- Experience deriving insights from both primary consumer research and syndicated data
- Proficiency in Excel, PowerPoint, and Word
- Excellent organizational and communication skills
- 7+ years of Marketing/Brand Management experience with P&L ownership of a large brand and/or branded/distributor label portfolio of brands within the Consumer Packaged Goods industry, with a minimum of 5 years in food
- Expert knowledge of principles, concepts, strategies and techniques relating to Foodservice marketing.
- Strong commercial acumen and financial know how in the food CPG space
- Ability to understand entire value chain and where commercial can drive efficiencies and effectiveness
- Experience with customer facing engagements including customer joint business planning, annual planning and RFP's preferably with one or more of the top 5 NA distributors/GPOs.
- Strong people management and leadership skills with high EQ with 5+ years of experience managing direct report(s)
- Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers.
- Experience working strategically and operationally, and adapt to fast paced, ambiguous environments while maintaining accountability.
- High degree of tenacity and persistence to get actions completed on schedule with a hands on approach when needed.
- Highly organized with premium analytical skills, strong attention to detail, and a track record of translating data into insights and action.
- Proven track record in delivering several complex projects at a time
- Adept with project management fundamentals with Stage-Gate process understanding to drive decision-making with gatekeepers
The McCain experience.
We are McCain: this statement is about our power collectively and our importance individually—your impact is a significant part of the business. Our winning culture focuses on authenticity and trust so we can always bring out the best in our people. Here, you have the opportunity to learn, grow, and thrive while being yourself. Join our team to see why we're better together.
#LI-HYBRID
Compensation Package: $91,000.00 -$131,400.00 USD annually + bonus eligibility + Long Term Incentive eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education/training, and other organizational needs.
Benefits: At McCain, we're on a mission to create a winning culture that puts employee safety and wellbeing at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & wellbeing programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Wellbeing programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned to country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit details available during the application process.
Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work — and at home.
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Privacy Policy
Job Family: Marketing
Division: NA Potato
Department: Marketing Foodservice Potato
Location(s): CA - Canada : Ontario : Toronto
Company: McCain Foods (Canada)