Senior Market Manager - High Risk Segments

Description

Join our team and what we'll accomplish together

Join the Customer Base Management team and be the envy of all your family and friends!

Your responsibilities as a Senior Marketing Manager will include making strategic decisions related to churn and retention for high-risk cohorts of TELUS and Koodo customers in short, medium, and long-term horizons. These decisions will be informed by insight analysis, market context, and organizational direction. Additionally, you will be responsible for innovating the onboarding journey for new mobility customers across both TELUS and Koodo.

If you're entrepreneurial, excited to work with an engaged and collaborative team, and if you value ownership, outcomes, curiosity, iteration and celebration, then this is the team for you! As a Senior Marketing Manager, you will play a key role in developing strategies and working with a high-performing team that will drive profitable outcomes within the Koodo and TELUS bases, and have a seat at the table for executive-focused strategic discussions and decisions.

What you'll do as Senior Marketing Manager, Base Management

• Own strategic roadmap for high-priority TELUS and Koodo consumer wireless cohorts, such as multi-sub, M&H, and Bring-it-back segments. Build out short, medium and long-term 4P strategies to drive positive churn and renewal outcomes, while minimizing cost and re-rate
• Develop onboarding strategy for net new TELUS and Koodo consumer wireless customers to future insulate customers and drive upsell/cross-sell benefits
• Act as wireless marketing liaison to adjacent product teams (e.g. Stream+, Koodo Internet, etc …) to assist with communication and net benefit optimization into the TELUS and Koodo bases
• Create and present business cases, governance, reporting, and KPI frameworks for the churn and renewal strategies
• Develop and present post-mortem analyses for the projects you work on and provide insights and recommendations for changes to improve ongoing performance
• Communicate strategies and updates on a regular basis to Senior Leadership across the Consumer team
• Work closely with the rest of the base management team and various pricing, strategy & planning, channel and CE stakeholders to develop strategies, including the establishment of core team governance

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Qualifications

What you bring

• You're transparent, reliable and have a positive attitude
• You're curious to understand the dynamics of the business; you can define business problems while investigating clear paths to inform and arrive at actionable decisions that balance customer and business outcomes
• You're willing to challenge the status quo, an analytical thinker who understands, analyzes and optimizes complex business problems, issues and challenges. You provide thoughtful recommendations that link back to specific business problems and goals
• You're a persuasive communicator who is clear, concise and articulate in all aspects of communication
• You manage stakeholder communications well, including to members of cross-functional leadership groups
• You're a self-starter who thrives in a fast-paced, changing environment, has a strong sense of ownership, and is excited to contribute to a fun and collaborative work environment

Great to Haves

• Don't have everything you think we need for 'what it takes'? Don't let that dissuade you
• Attitude, motivation, and a willingness to learn and collaborate are the most important things we are looking for. So now if you think you have what it takes, please apply